In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for 2 shoe designs.
Bared founder Anna Baird teamed together with the sportsman to create a 1960s-inspired Chelsea boot for that Beatles-meets-Jagger salutation and a pair of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides with all the opening of the footwear brand’s newest, inner-city store which will provide a bigger focus to the well-shod men about Melbourne.
“Expanding to the city by using a store is a good means for us to create the item more desirable to the male customer,” says Baird, who launched the manufacturer in 2008 using its flagship in Armadale.
The former Manchester Lane venue continues to be transformed into a high ceiling, timber embellished New York City-inspired warehouse delight that’s got unisex about the brain.
It’s filled with a good amount of green plant life [it is actually in a basement in fact] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took six months time to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to its jazz past featuring its brooding cool, but Baird is thinking about writing her very own soundtrack in the new premises.
From the beaten path
“We started focusing on Designer Shoes four years back and it’s a growing side from the business roll out,” says Baird.
“At first, I didn’t might like to do men’s shoes since their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the previous podiatrist who started designing shoes to take comfort towards the dance floor.
“Top quality British constructed shoes that sell for $500 a set aren’t that comfortable until about one year of wearing them in,” says Baird.
“Knowing that we dreamed of being the missing link between that top quality as well as the comfort brands like Ecco and Rockport. As well we don’t desire to be a comfort brand that looks a lot better than other comfort brands, our company is a fashion brand that’s healthy,” she says.
“Josh came in the Armadale shop about 08dexspky years back and bought some shoes,” says Baird.
“He went returning to Hawthorn FC and told his podiatrist regarding the shoes he bought. Proved the podiatrist knew me and had been talking up my shoes for a time,” says Baird.
“Josh is definitely a generous person and asked when we could carry out some shoes together. He is a superb guy who brings lots of soul and identity towards the brand. The collaboration is supposed to light-hearted and fun,” she says.
The state opening night party kicks with a guest list that features Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love among others.
“We wish to reveal that we make Sexy Shoes Women with support, they’re designed to be good for your body,” she says. “They’re not correctives but we center on being fun, modern and provide something cool in turn.”